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Dec 03, 2019, 06.54 AM IST

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    Festive cheer: Ecommerce share in phone, TV sales on a high

    For smartphones, online sales have touched record 55-60% of total category sales last month, overtaking the halfway mark for the first time, while online sales of televisions was 40-45%, estimates by multiple leading brands said. In 2018 festive season, ecommerce contribution was around 50% for smartphones and around 25% for televisions as per market trackers.

    5 Nov, 2019, 07.00AM IST

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